Written Analysis Essay Example | Topics and Well Written Essays - 1250 words

Written Analysis - Essay Example Unless there are some drastic cultural, attitudinal and perhaps structural changes – and soon - the station will go bankrupt 1.1 My stakeholder: Ads and sponsorship team (paid director and assistants) – coordinate sponsors and sign up supporters (which according to the scenario we are losing). 1.2 Goal: To trigger a more intrinsically and extrinsically motivated ads and sponsorship team through direct, open and constant communication between the ads and sponsorship team and the sponsors. 2. 0 Introduction: The paper will talk about the challenges that confront FBi radio station in Sydney and ways in which to deal with them. Inferences from literature will be taken in light of the current situation at FBi and a communication strategy will be proposed for the chosen stake holder. The paper will talk in depth regarding the communication strategy, why it was chosen and how it should be implemented. 2.1 Background : FBi is an independent not-for-profit community radio statio n. It is located in Sydney, Australia. The station revolves around local alternative music. More than 50% of its music content is Australian and comes from local musicians in Sydney. It was established in 1995 in response to the huge hue and cry mad by the music communities Sydney. They demanded a radio service that would focus only on Sydney’s cultural life. After a lot of struggle, it was granted the license to broadcast across Sydney on 94.5 FM. This was a landmark for the radio station as today it holds the largest community radio license ever granted in the country. It runs at 150KW capacity and its signal stands at par with the most powerful commercial licenses. However numerous challenges have confounded the radio-station. It needs to deal with these challenges effectively and come up with ways to counter them. poor radio programming has led to declining ratings. It has suffered financial losses and this had led to an organizational culture of a sense of entitlement. U nless the stations comes up with ways to revamp the organizational culture and attitude the station will go bankrupt in less than a year. 3.0 Situation Analysis As mentioned before, poor-radio programming is resulting in a lot of losses for FBi. The company has incurred heavy financial losses in the last one year and if this goes on it is going to go bankrupt in the next one year. It will not have enough programs, sponsors and clients to support its existence. It will be difficult to make it sustainable. More-over it will loose all its clients. There are various stake-holders associated with the company. At the helm of the affairs are the internal and external clients of the company. These clients keep the radio running. Unless they are not satisfied, they wont be willing to invest in the company. Why would they invest in an organization which is not going to give them their desired results? They need to know that their investment of time, money and energy in the radio station will stand to benefit them. similarly, sponsors will also feel disillusioned with the company if the situation is not taken care of immediately. The organization is supported by sponsors like Pinnacle, City Jungle, and Fleet Foxes. They need to be assured that their investment is in something worthwhile and it will give them their desired benefits. The stake-holder whose point of view, I will be discussing are the ads and sponsorship team. They are the ones who bring in the money needed to run this organization. They contact and co-ordinate with the sponsors and generate funds for the radio to run. However in the current scenario, FBi radio is loosing out on sponsors. So

Describe in writing the principle characteristics of temples of the Essay

Describe in writing the principle characteristics of temples of the ancient period (Greek or Roman) and cathedrals of the Gothic period in England or France (30 - Essay Example From the early Greek temples to the Gothic cathedrals is a long and interesting journey for any art lover. It also unfolds the story of each generation and their priorities both artistic and menial. The Greek temple is the remnant of the ancient Greek civilisation. The architecture itself speaks volumes about the taste and intellectual abilities of the people apart from giving a distinct idea of the then religious outlook and the rites and rituals. A Greek temple might not be a real visual treat but it bewilders one with its constructional genius with massive columns put up one against the other. One keeps wondering at the technology and the labour that went into the building and the construction. Each temple had its cult-image or the statue of their community God who would protect them against all evils. These statues in the later prosperous Greek societies were often made of rich stuff like chryselephantine a mixture of gold and ivory. The temples are usually characterised by their trademark shape and design. They are built in the shape of a megaron, which is a form of a house that had existed since the Bronze Age. The megarone consisted of a rectangular room also known as cella or naos. It had got walls or antae projecting to form a porch or pronaos. At times in order to provide more support a ‘false’ porch or opisthodomos was constructed at the back portion of a temple.(Odyssey, Adventure in Archaeology,2001) The entire building had a platform or stylobate as its base which was 3 to 4 steps elevated from the ground.(Porter, 2008). But the uniqueness of Greek architecture best captured in the temples was its columns with its base, capital and horizontal entablature. The Greeks created the three variations of columns the Doric, the Ionic and the Corinthian. The most widely used column type was Doric. It was the simplest type and perhaps appeared more dignified. (Greek