12 Angry Men by Henry Fonda and Reginald Rose Essays

12 Angry Men by Henry Fonda and Reginald Rose Essays 12 Angry Men by Henry Fonda and Reginald Rose Essay 12 Angry Men by Henry Fonda and Reginald Rose Essay Essay Topic: 12 Angry Men 12 Angry Men In 12 Angry Men by Henry Fonda and Reginald Rose a young man charged with the murder of his father, is in the hands of twelve men all with entirely diverse views. After hearing, the case the jurors go into discussions. Eleven of the twelve men are convinced that the boy murdered his father. However, Juror #8, Davis (Henry Fonda). Doesn’t necessarily believe the boy is guilty, rather wants to explore the evidence and discuss the trial further. Davis, was the most important juror in Twelve Angry Men for a number of reasons. First is that when all the other jurors voted guilty without even thinking about their decisions, Juror #8 suggested that they talk about it for a little bit before jumping to conclusions. When asked if he thought the boy was guilty or not guilty, he said, â€Å"I don’t know. † This shows that he hadn’t decided one way or the other. When asked why he voted this way, he replied, â€Å"It’s not easy for me to raise my hand and send a boy off to die without talking about it first. This shows that he wanted to talk things over with the other jurors before he makes a decision. Even when some of the other jurors got mad and started arguing with him, he stayed composed and tried to work things out in a rational manor. Later on he said, â€Å"I just want to talk for a while. † This is more proof that he wanted to discuss the issue. Secondly Juror #8 re-enacted scenes from the night of the murder in order to prove his points. The third reason is that he con vinced Juror #9 to change his vote to not guilty. This was a vital step because it added question and doubt to the other jurors and made it acceptable to change their minds as well. This was important because if no one changed his or her decision in the second vote, Juror #8 said he would change his vote to not guilty. However, Juror #9 did change his vote giving Juror #8 more time to talk about the case. Juror #9 said, â€Å"He gambled for support and I gave it to him. I want to hear more. † By convincing one person to change their vote, it forced everybody to listen to more arguments, and possibly change their thinking on the case. The third reason Juror #8 was the most important juror is that he re-enacted scenes from the night of the murder in order to prove his points. The first time Juror #8 re-enacted a scene was when he proves that the old man could not have walked from his bedroom to the hallway in fifteen seconds. He did this by measuring how far his bedroom was from he hallway, and then walking it himself. It took him thirty-one seconds, making it impossible for the old man to have made it in fifteen. By doing this re-enactment, he changed the minds of several other jurors. With the points I have given, Juror #8 is the most important juror. Not only did he do what he felt was the right thing to do, but he also may have saved a boy’s life. For these reasons Juror #8 is the most important juror in Twelve Angry Men. Juror # 3, a so called sadistic man who had at one point in the movie admitted he would pull the switch himself to end the boys life. It was never revealed why #3 feels so passionate about putting the boy to death. Numerous reasons can influence a jurys decision, such as personal prejudice and emotional make-up of individual jurors, personal life history such as home life and environment. Many elements can alter a juror’s decision. Juror #8 tries to convince #3 how the boy is not guilty beyond reasonable doubt but #3 does not listen and would rather see the boy die. â€Å"For this kid, you bet Id pull the switch†. This shows how emotionally unstable Juror #3 is. He is a grown man living in a civilized community and would like to see a boy who he does not even know die by his own hands. Because of Juror # 8, the others must now go over the whole case again to review the facts. Juror #3, who is convinced that the boy is guilty, and is allied with Juror #4, who is eventually convinced by #8 showing of how the two testimonies given by the older woman and old man are lies, stating that the old man who had a stroke the previous year and walked with a limp, could not have witnessed the boy running down the stairs calming that it were impossible for the man to get from one room, down the hall and to the latched door in enough time to see the boy. The woman who wore glasses clamed to be in bed unable to sleep when she saw the boy murder his father, though she wore glasses and when in bed is unrealistic to be wearing them while trying to sleep. Both statements with reasonable doubt. The way which the father was stabbed being another, the boy was a experienced knife fighter and the way the father was stabbed did not correlate with the way someone with experience with knifes especially a switch blade would follow through with the act. #4 sees the truth in that #8 has brought to attention and still votes guilty.

The Crab Nebula Supernova Remnant

The Crab Nebula Supernova Remnant Theres a ghostly remnant of star death out there in the night-time sky. It cant be seen with the naked eye. However, stargazers can glimpse it through a  telescope. It looks like a faint wisp of light, and astronomers have long  called it the Crab Nebula. The Ghostly Remains of a Dead Star This faint, fuzzy-looking object is all that remains of a massive star that died in a supernova explosion thousands of years ago. The most famous recent image of this cloud of hot gas and dust was taken by the Hubble Space Telescope  and shows amazing detail of the expanding cloud. Thats not quite how it looks from a backyard-type telescope, but its still worth searching out from November through March each year. The Crab Nebula lies about 6,500 light-years from Earth in the direction of the constellation Taurus. The debris cloud has been expanding ever since the original explosion, and now it covers an area of space about 10 light-years across. People often ask if the Sun will explode like this. Thankfully, the answer is no.   Its not massive enough to create such a sight. Our star will end its days as a planetary nebula.   The Crab Through History For anyone alive in the year 1054, the Crab would have been so bright they could see it in the daytime.  It was easily the brightest object in the sky, besides the Sun and Moon, for several months. Then, as all supernova explosions do, it began to fade. Chinese astronomers noted its presence in the sky as a guest star, and its thought that the Anasazi people who lived in the U.S. desert southwest also noted its presence. Weirdly enough, there are NO mentions of it in European histories of the time, which is somewhat odd, since there WERE people observing the sky.   Some historians have suggested that perhaps wars and famines kept people from paying much attention to celestial sights. Whatever, the reasons, the historical mentions of this awesome sight were pretty limited.   The Crab Nebula got its name in 1840 when William Parsons, the Third Earl of Rosse, using a 36-inch telescope, created a drawing of a nebula he spotted that he thought looked like a crab. With the 36-inch telescope, he was not able to fully resolve the colored web of hot gas around the pulsar. But, he tried again a few years later with a bigger telescope and then he could see greater detail. He noted that his earlier drawings were not representative of the true structure of the nebula, but the name Crab Nebula was already popular.   What Made the Crab What It Is Today? The Crab belongs to a class of objects called supernova remnants (which astronomers shorten down to SNR). They are created when a star many times the mass of the Sun collapses in on itself and then rebounds out in a catastrophic explosion. This is called a supernova. Why does the star do this?  Massive stars eventually run out of fuel in their cores at the same time they are losing their outer layers to space. That expansion of the stellar material is called mass loss, and it actually begins long before the star dies. It gets more intense as the star ages, and so astronomers recognize mass loss as a hallmark of a star that is aging and dying, particularly if theres a LOT of it happening. At some point, the outward pressure from the core cant hold back the massive weight of the outer layers, They collapse in and then everything blasts back out in a violent burst of energy. That sends huge amounts of stellar material out to space. This forms the â€Å"remnant† that we see today. The leftover core of the star keeps contracting under its own gravity. Eventually, it forms a new type  of object called a neutron star. The Crab Pulsar The neutron star  at the heart of the Crab is very small, probably just a few miles across. But it is extremely dense. If someone had a can of soup filled with neutron star material, it would have about the same mass as Earths Moon!   The pulsar itself is roughly in the center of the nebula and spins very fast,  about 30 times a second. Rotating neutron stars like this are called pulsars (derived from the words PULSating stARS). The pulsar inside the Crab  is one of the most powerful ever observed. It injects so much energy into the nebula that astronomers can detect light streaming away from the cloud in virtually every wavelength, from low-energy radio photons to the highest energy  gamma rays. The Pulsar Wind Nebula The Crab Nebula is also referred to as a pulsar wind nebula or PWN. A PWN is a nebula that is created by the material that is ejected by a pulsar interacting with random interstellar gas and the pulsar’s own magnetic field. PWNs are often difficult to distinguish from SNRs, since they often look very similar. In some cases, objects will appear with a PWN but no SNR. The Crab Nebula contains a PWN inside the SNR, and it appears as a sort of cloudy area in the middle of the HST image. Astronomers continue to study the Crab and chart the outward motion of its remnant clouds. The pulsar remains an object of great interest, as well as the material its lighting up as it swings its searchlight-like beam around during its rapid spin.      Edited by  Carolyn Collins Petersen.

Any topic (writer's choice) Essay Example | Topics and Well Written Essays - 1750 words - 2

Any topic (writer's choice) - Essay Example Gladwell notes that there is a disadvantage in the perceived advantaged classroom setups. He elaborates the situation using the inverted U curve Theory. Using the theory, it is clear that majority of American parents prefer small classrooms to large ones. The U curve theory provides that most people prefer working in small groups. However, people choosing to work in small groups do not consider the disadvantages associated with small numbers. Using the U curve theory, Gladwell notes that most American Schools brag about their small sized classrooms that allow providing maximum teacher-student interactions (Gladwell 97). Gladwell notes that the schools might be disillusioned since there are certain disadvantages associated with such setups. Small class size does not give students a wide exposure to the world of reality through discussions. Essentially, the discussions in small class size are minimal and, therefore, limit students’ interactions in the learning environment. Gladwell adopts the Little Pond Theory to explain the freedom of disadvantage. Gladwell argues that people underestimate the power vested in them and, therefore, do not realize the potential they have. He gives an example of how the above-average students think that they are bright and should score high grades (Gladwell 134). In addition, the above average students tend to choose only institutions or courses which have a better reputation or ranking. To their shock, the institutions or courses contain valedictorians that provide uniformity to all students.

Markiting Case Study Example | Topics and Well Written Essays - 1500 words

Markiting - Case Study Example The paper would make an attempt to explore marketing mix of Sainsbury’s (2011), effect of internet on the same, issues that have arose from cultures or globalisation and Search engine optimisation (Pickton & Masterson, 496-499, 2010). Marketing Mix Product Quite understandably, being a retailer the product of Sainsbury’s (2011) ranges from grocery to home furniture, organic products to frozen foods, sports goods to clothing, from fashion to DVDs, the product line of Sainsbury’s is spread over different products. However, the focus has been to create a product line, which is more inclined towards non-perishable items rather than perishable items. For most of the large sized stores of Sainsbury’s would end up stocking more than 30,000 lines. However, important here to note is that out of these 30,000 lines around 6,000-7,000 product lines would be the company’s â€Å"own label† goods. Important here to note is that Sainsbury has been actively e xtending many product lines as well. For example, there are more than 700 line of the â€Å"basic† product, which the economy product line of the company. Furthermore, the company has also extended to include more than 1100 premium products in its line under the umbrella of â€Å"Taste the difference† category. Moreover, this has also allowed the company to customise its product line greatly. Sainsbury’s is now selling many well-known brands and along with them, it is selling many brands that have been custom made for its customers. Place Without any doubts, the factor of place has great importance in marketing. The company currently holds more than 872 stores all over United Kingdom. The stores appear to be in three formats including the regular stores, convenience and smaller supermarkets and the hypermarkets. In order to satisfy the needs and demand, there are some superstores of the company that operate on a 24/7 basis. The format of the store opened by Sain sbury’s largely depends upon the area and the need of the customers of that locality (Lancaster & Massingham, pp. 264-266, 2010). Important here to note is that how well Sainsbury’s and other retailers have been able to respond to the threat of disintermediation. Critics predicated that with the rise of brick and motor companies, retailers would become extinct. However, Sainsbury has been able to respond well to the challenge of disintermediation by intermediation and setting up new online business. Promotion Sainsbury’s has been an aggressive marketer and promoter for its products. The same is evident with the fact that recently, Sainsbury’s signed a deal with the administration of 2012 Summer Paralympics, which will take place during 29 August and 9 September 2012. Sainsbury’s has taken a bold step by signing a deal, which is the largest in the history of this event. Sainsbury’s also takes the credit of giving the advertising world â€Å" the best known slogan in retail advertising† which is of â€Å"Good Food Costs Less at Sainsbury’s.† Furthermore, since 2000, after being pushed at the third position in the retail industry of United Kingdom, it pursued aggressive promotion strategies. Using Jamie Oliver as the ambassador for the corporation, it has been able to add more than extra 1 billion Euros

Negotiating Agreement Essay Example for Free

Negotiating Agreement Essay The book â€Å"Getting to Yes: Negotiating Agreement Without Giving In† by Roger Fisher and William Ury discusses the principles to a win-win approach to negotiation. As they discussed each of the principles, the authors also described the obstacles to handling negotiation. To overcome them, the authors suggest observing these principles as stages in the process of negotiation. (Fisher Ury, 1983). The first principle requires negotiators to â€Å"separate the people from the problem. † According to this principle, negotiators should focus not on the people but rather on the solution. When negotiators are people-focused, conflict would inevitably arise. A good negotiation can be achieved by being more solutions-focused (Fish Ury, 1983). Fisher and Ury identified three problem areas that could prevent negotiators to overcome the first stage: conflicting perspectives, emotions, and communication. When negotiating, opposing viewpoints may arise. Hence, making an effort to understand the perception of the other party can help resolve the conflicting perspectives. Emotions are also part of the negotiation process, and it is important to acknowledge and deal with them accordingly. For instance, there are negotiators that have trust issues, so they are assume the worst and are afraid of trusting the other party. Instead of disregarding these emotions, both parties must reassure both sides of their good intentions. Finally, the negotiators should learn to listen actively and focus on what the other party is trying to express. In this way, misunderstandings would be avoided and the best solution for both sides can be achieved (Fisher Ury, 1983). The second principle states that one should focus on the interests of both parties, rather than their positions. When negotiating, both parties may hold a position or stand. To reach an agreement that benefits both sides, it is important to understand why they hold such a position. Through this, both parties’ interests would be identified and understood. This is essential in order to come up with a solution that best satisfies the interests of both parties. The third principle requires a negotiator to invent options for mutual gains. However, there are four obstacles that get in the way of generating creative options: premature judgment, searching for the single answer, assumption of the fixed pie, and thinking that solving their problem is their problem. The authors suggested several techniques to overcome these obstacles (Fish Ury, 1983). Separating the process of developing options from the evaluation stage is the first technique. Both parties should cooperate in order to produce more possible solutions to the problem. Brainstorming within the group can be best achieved by using four types of thinking: stating the problem, analyzing the problem, considering general approaches, and considering specific actions. Each side is encouraged to say their side regarding the problem. After a variety of proposals are set by both parties, they should evaluate these ideas. The evaluation process should begin with the most desirable proposals. In this way, both parties can improve and polish the proposals that fit the interest of both parties. The key to convincing people to agree is to make their decision an easy one to make. The last principle states that the negotiators should insist on using objective criteria. In order to resolve conflicting interest, the authors suggest that both parties should develop objective criteria which can serve as reasonable standards which they can base their decision upon. With these standards, an agreement that benefits both parties would be reached. By reading this book, I realized that in a negotiation, everyone aims to get the best possible deal. However, we should bear in mind that a negotiation does not only concern our personal interests; it involves the interests of everyone included in the negotiation. When ego and pride is involved, the negotiation will not succeed. Thus, there is no room for selfishness in negotiation. In addition, more problems would be settled and more deals would be closed if both parties put an effort to understand each other and find a solution that is mutually beneficial to them. Reference: Fisher, R. William, U. (1983). Getting to Yes: Negotiating Agreement Without Giving In. New York, NY: Penguin Books.

Practicing Theory :: essays research papers

Putting Theories into Practice In politics, humans seem to be very contradictory towards one another. Many situations allot for disagreement as well as interesting discussions and conversations. I was watching the presidential debate when my girlfriend started shedding her opinion, which I didn’t quite agree with. It was as if she ignored what one candidate said and believed the other because there was a bias in her thinking. That, along with what each candidate was saying was causing sway in my opinion and I felt discomfort. I chose Cognitive Dissonance Theory for this incident due to the conflicting ideas going on in my head during this situation. When she started making biased comments about whatever a particular candidate said, I had conflicting thoughts that go right along with the dissonant relationship aspect of the Cognitive Dissonance Theory. I thought that in order to make a decision you need to know everything that happens not just bits and pieces of it, but what conflicted with this thought was her biased comment that was based solely on one statement. What I was after to make my own thoughts and judgments agreeable was to arrive at some level of consistent thoughts within myself as to how I can alleviate the tension. The reason for this dissonance was because of outside sources that led me to take action that caused an effect. But after the discussion with the other person I found myself trying to achieve consonance and reduce dissonance because of my discomfort. In essence I was trying to co nvince myself that I should try and find some compromise with what she was saying so the conflict would cease to exist. In order for the conflict to stop and cope with the dissonance my attitude had to change, which led me after the conversation to seek out selective exposure. This meant I had to seek information not present at that time to help reduce the dissonance within myself and stop the arguing between her and myself. From what she was saying I also sought out a different type of perception, selective interpretation. From the ambiguous information she offered I tried to compromise and make some of it consistent to my own thoughts that could help further to end the dissonance. The ultimate tactic I used that I wasn’t even aware of until I saw this term was minimal justification. The minimal incentive given in this case was just me saying, â€Å"I’m not saying you are wrong, I just want you to see the whole picture before you pass judgment.

Food Allergies

Food allergy is a reaction from the response of the immune system. It is a reaction to fight the harmful ingredient in the food. Food allergies vary between infants, children, and adults. The sign and symptoms for food allergies can show reactions that are minor to severe. Treatment for food allergies depend on the signs and symptoms. In infants and young children, they have reactions to milk or soy milk if they are allergic to it. Allergies to milk or soy formula (a milk substitute made from soybeans) sometimes occur in infants and young children. These early allergies sometimes do not involve the usual hives or asthma but rather can cause symptoms resembling infantile colic, and perhaps blood in the stool, or poor growth† (Stoppler). The reaction of food allergy in infants is monitored to see if there are any changes in the infants’ diet. The symptoms for children and adults are somewhat similar but with a different pattern.According to Stoppler: In adults, the most co mmon foods that cause allergic reactions are shellfish, such as shrimp, crayfish, lobster, and crab; nuts from trees, such as walnuts; fish; eggs; and peanuts, a legume that is one of the chief foods that cause serious anaphylactic reactions. In children, the most common foods that cause allergic reactions are eggs, milk, peanuts, and fruits, particularly tomatoes and strawberries. Children sometimes outgrow their allergies, but adults usually do not lose theirs. Food allergies happen when the body takes in food with an ingredient that the body cannot handle. It occurs when the body mistakes an ingredient in food – usually a protein – as harmful and creates a defense system (antibodies) to fight it. Food allergy symptoms develop when the antibodies are battling the â€Å"invading† food† (WebMD, Feb 2009). Some people form allergies to peanuts, tree nuts, fish, shellfish, milk, eggs, soy products, wheat and other products. Food allergies can be mistake for food intolerance. Food intolerance is a response by the digestive system. â€Å"It occurs when something in a food irritates a person’s digestive system or when a person is unable to properly digest or breakdown, the food.Intolerance to lactose, which is found in milk and other dairy products, is the most common food intolerance† (WebMD, Feb 2009). Food intolerance somewhat resembles to food allergies. â€Å"Food intolerance, however, is far more prevalent, occurs in a variety of diseases, and is triggered by several different mechanisms that are distinct from the immunological reaction responsible for food allergy† (Stoppler). Anaphylaxis is a life-threatening reaction for food allergies. â€Å"Anaphylaxis is a severe, whole-body allergic reaction to a chemical that has become an allergen† (MedlinePlus).The signs and symptoms for food allergies vary from minor to severe reactions. It also depends on how much food was consumed for it to trigger the reacti on and time. â€Å"All of the symptoms of food allergy occur within few minutes to an hour of eating† (Stoppler). Some symptoms are rashes, hives, nausea, stomach pain, diarrhea, itchy skin, shortness of breath, chest pain, swelling of the airways to the lungs, and anaphylaxis. The allergic reaction occurs in various ways. â€Å"A food allergy can initially be experienced as an itching in the mouth and difficulty swallowing and breathing.Then, during digestion of the food in the stomach and intestines, symptoms such as nausea, vomiting, diarrhea, and abdominal pain can start. Incidentally, the gastrointestinal symptoms of food allergy are those that are most often confused with the symptoms of different types of food intolerance† (Stoppler). The symptoms for food intolerance are nausea, stomach pain, gas, cramps, or bloating, vomiting, heartburn, diarrhea, headaches, irritability, and/or nervousness. One of the severe reactions is anaphylaxis. It is a life-threatening type of allergic reaction. Anaphylactic reactions are severe even when they start off with mild symptoms, such as a tingling in the mouth and throat or discomfort in the abdomen. They can be fatal if not treated quickly† (Stoppler). The symptoms occur from within seconds or minutes. The symptoms are abdominal pain or cramping, abnormal (high-pitched) breathing sounds, anxiety, confusion, cough, diarrhea, difficulty breathing, difficulty swallowing, fainting, light-headedness, dizziness, hives, itchiness, nasal congestion, nausea, vomiting, palpitations, skin redness, slurred speech, and wheezing.The signs for anaphylaxis are abnormal heart rhythm (arrhythmia), fluid in the lungs (pulmonary edema), hives, low blood pressure, mental confusion, rapid pulse, skin that is blue from lack of oxygen or pale from shock, swelling (angioedema) in the throat that may be severe enough to block the airway, swelling of the eyes and/or eyes, weakness, and wheezing. Treatment for food allergie s are based on the signs and symptoms if the reaction is mild or severe. One needs to start with avoiding the food that triggers the allergen.If the food is avoided, the allergic reaction is avoided. â€Å"Avoiding the offending allergen in the diet is the primary treatment of food allergy. Once a food to which the patient is sensitive has been identified, the food must be removed from the diet† (Stoppler). For those who have mild allergies, nonprescription antihistamine could possibly control the symptoms. If nonprescription antihistamine doesn’t work then a prescribed antihistamine may need to be taken. For severe reactions, one could be treated in the emergency room or be treated by an epinephrine shot.According to WebMD, â€Å"Food Allergies-Treatment Overview†: If you have a severe allergic reaction, your initial treatment may be done in an emergency room or by emergency personnel. You will be given a shot of epinephrine to stop the further release of hista mine and to relax the muscles that help you breathe. You will then be prescribed an allergy kit that contains a syringe of epinephrine and antihistamine tablets. Epinephrine is administered through an auto-injector. It is also known as EpiPen. It is also a treatment to anaphylaxis.According to Stoppler: These individuals also always should carry a syringe of adrenaline (epinephrine [EpiPen]), obtained by prescription from their doctors, and be prepared to self-administer it if they think they are developing an allergic reaction. They then should immediately seek medical help by either calling the rescue squad or having themselves transported to an emergency room. Food allergies can be rated mild to severe in reaction. The reactions can be similar in children and adults but it depends on the time and what food was eaten and how much of it was eaten. Signs and symptoms vary from each person.Food allergies can be mistaken sometimes for food intolerance, food poisoning, and toxic reacti ons. The treatment as well depends on the severity of the reaction if it is a mild reaction to a severe reaction.Works Cited â€Å"Anaphylaxis. † MedlinePlus. 02 May 2010. Web. 22 Oct 2010. <http://www. nlm. nih. gov/medlineplus/ency/article/000817. htm>. â€Å"Food Allergies-Treatment Overview. † WebMD. 09 Mar 2009. Web. 1 Nov 2010. <http://www. webmd. com/allergies/tc/food-allergies-treatment-overview>. â€Å"Is It a Food Allergy or Intolerance? † WebMD. 05 Feb 2009. Web. 22 Oct 2010.

Baghban Essay

The story revolves around a family where the parents have spent all the earnings plus provident fund on their children.. their study and for their settlement. But once the children(boys) are own their own and with their families they forget that they have some responsibility towards their parents too, because the parents do not have a pension to fall back upon. The children are quit upset over the thought that they have to now look after their parents and keep them along with them. They feel them as a burden and plan to SHARE them. This comes as a shock to the parents who agree with the decision taken by the children in a very supportive way,†¦. though in heart of hearts they are very disturbed. Now here we come to the conclusion friends are better than relations because at this junction of their lives friends givemoral supportin this crucial period when the parents are separated .. one living with one son and the mother living with the other son. Their small requirements are not met with and the mother is seen as a spoilsport and nagger. The father finds good company in a restaurant owner couple who pay him for the work of accounts he unknowingly does for them. Then help comesfrom their surrogate son whom the couple had sent abroad for higher studies. He gives them their due in the form of gifting them the house they lived in all their life and by also gifting them the love and respect that they deserve as parents. This opens the eyes of their own sons and they show repentance.

Skateholm - Late Mesolithic Site in Sweden

Skateholm - Late Mesolithic Site in Sweden Skateholm consists of at least nine separate Late Mesolithic settlements, all located around what at the time was a brackish lagoon on the coast of the Scania region of southern Sweden, and occupied between ~6000-400 BC. In general, archaeologists have believed that the people who lived at Skateholm were hunter-fishers, who exploited the lagoons marine resources. However, the size and complexity of the associated cemetery area suggests to some that the cemetery was used for a broader purpose: as a set aside burial place for special individuals. The largest of the sites are Skateholm I and II. Skateholm I includes a handful of huts with central hearths, and a cemetery of 65 burials. Skateholm II is located about 150 m southeast of Skateholm I; its cemetery contains some 22 graves, and the occupation had a few huts with central hearths. Cemeteries at Skateholm Skateholms cemeteries are among the earliest known cemeteries in the world. Both humans and dogs are buried in the cemeteries. While most of the burials are placed lying on their back with their limbs extended, some of the bodies are buried sitting up, some lying down, some crouching, some cremations. Some burials contained grave goods: a young man was buried with several pairs of red deer antlers placed above his legs; a dog burial with an antler headdress and three flint blades was recovered at one of the sites. At Skateholm I, elderly men and young women received the largest quantity of grave goods. Osteological evidence of the graves suggests that it represents a normal working cemetery: the burials show a normal distribution of gender and age at the time of death. However, Fahlander (2008, 2010) has pointed out that the differences within the cemetery might represent phases of occupation of Skateholm, and changing methods of burial rituals, rather than a place for special individuals, however that is defined. Archaeological Study at Skateholm Skateholm was discovered in the 1950s, and intensive research conducted by Lars Larsson was begun in 1979. Several huts arranged in a village community and about 90 burials have been excavated to date, most recently by Lars Larsson of the University of Lund. Sources and Further Information This glossary entry is a part of the About.com Guide to the European Mesolithic, and part of the Dictionary of Archaeology. Bailey G. 2007. Archaeological Records: Postglacial Adaptations. In: Scott AE, editor. Encyclopedia of Quaternary Science. Oxford: Elsevier. p 145-152. Bailey, G. and Spikins, P. (eds) (2008) Mesolithic Europe. Cambridge University Press, pp. 1-17. Fahlander F. 2010. Messing with the dead: Post-depositional manipulations of burials and bodies in the South Scandinavian Stone Age.  Documenta Praehistorica 37:23-31. Fahlander F. 2008. A Piece of the Mesolithic Horizontal Stratigraphy and Bodily Manipulations at Skateholm. In: Fahlander F, and Oestigaard T, editors. The Materiality of Death: Bodies, Burials, Beliefs. London: British Archaeological Reports. p 29-45. Larsson, Lars. 1993. The Skateholm Project: Late Mesolithic Coastal Settlement in Southern Sweden. In Bogucki, PI, editor. Case Studies in European Prehistory. CRC Press, p 31-62 Peterkin GL. 2008. Europe, Northern and Western | Mesolithic Cultures. In: Pearsall DM, editor. Encyclopedia of Archaeology. New York: Academic Press. p 1249-1252.

Creating The Ultimate Word Of Mouth Marketing With Daniel Lemin

Creating The Ultimate Word Of Mouth Marketing With Daniel Lemin As a marketer, there’s so much to think about and focus on SEO, content, direct marketing, emails, inbound strategy†¦but where on that list does word-of-mouth marketing rank as a priority? Maybe it’s not high enough. How do you get your customers to talk about you? What are the steps to create a word-of-mouth strategy for your business? Today, we’re talking to Daniel Lemin, head of consulting at Convince and Convert and co-author of Talk Triggers. He shares how â€Å"same is lame† because consumers like different experiences and ignore average, as well as how talk triggers can turn customers into volunteer marketers and brand evangelists. Talk Triggers focuses on customer-driven conversation; as the client or brand, become the content and give a story to tell Talk Trigger Example: The Cheesecake Factory’s over-sized menu gets â…“ of its customers to talk about it usually, in jest Another Example: DoubleTree hotel’s fresh, warm cookies; customers talk about the uniqueness and difference they offer tangible part of experience Talk Trigger Criteria: Remarkable, relevant, reasonable, repeatable Get out from behind your desk to connect with customers and listen to them to uncover gaps in the customer journey Talk triggers often live between what a customer wants and what they really want Avoid surveys don’t ask the customer what they want Talk triggers could be characters or animals that become an integral part of branding and familiarity with your product (i.e. Freddie from Mailchimp) Links: Daniel Lemin Daniel Lemin on Twitter Convince and Convert Talk Triggers Jay Baer Different: Escaping the Competitive Herd Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Daniel Lemin: â€Å"Rather than just talking about creating content and coming up with more stuff to talk about, we as the client or as the brand become the content.† â€Å"We want to get customers talking about our brand. We know it’s important. The way for us to do that it is to give them a story to tell.† â€Å"Why would you not talk to your customers? Only in doing that, do you uncover some of these interesting little gaps in a customer journey.†

Introduction to Marketing requires you to submit at the end of the Assignment

Introduction to Marketing requires you to submit at the end of the semester a Final Project in the form of a marketing plan for Blue Mountain Spring Water, Inc - Assignment Example The company also holds future opportunities in the growing consumption trend of packaged drinking water. It has successfully designed it new product by targeting the young population, thereby increasing its customer base. However, the company also faces a steep competition from the well established brands like Aquafina and Dasani. Despite of the strong competition it has been able to gain market share by implementing competitive pricing and creating brand awareness. The financial goals include increasing the customer base of the company by market penetration. This will be achieved by developing new distribution channels and increase promotional activities. Moreover, the company will also collaborate with several hotels and restaurants and act as a supplier for bottled spring water. The company will further increase its product line by introducing flavored spring water. Thus the company will introduce one new product lines in its existing product port folio of packaged mineral water. This as a result will increase the revenue generation of the company. In the following financial year the revenue is expected to increase by 10%. The company also donates in several charity firms and NGO to promote â€Å"save water† campaign. The donation in the following fiscal will amount will to $20,000. This allows the company to increase their brand image and improve relationship other corporate firms. The company has planned to increase its product line by introducing flavored spring water. Moreover it will also delve in new market development by entering in to new geographic locations like Kentucky, Michigan and Ohio. In order to reduce the carbon footprint of the company and reduce its operating cost the company will outsource its material for packaging from a third party company in New Mexico. The company will also launch a new television commercial to push it new product line (Isa, Saman and Mohd â€Å"Dynamic Factors for Entry Location